Firehouse Subs K-9 Crew Plushies: Price, Release Date And The Real Dogs
Firehouse Subs is selling something other than subs next week. The K-9 Crew plushies are three stuffed dogs based on real working dogs, and they go on sale Wednesday, October 28, 2026, for $9.95 each. Most of that money goes to first responders. Here’s the price, how to get one, the real dogs behind them and the one-day Hook & Ladder fundraiser happening the same day.
Hungry while you’re there? Check the full firehouse subs menu with current prices.
K-9 Crew Plushies Price And Release Date
Firehouse announced the collection on October 21, 2026, in a press release for National First Responders Day. Here’s what it says:
| Item | Price | Where To Buy |
|---|---|---|
| K-9 Stone plushie (Golden Retriever) | $9.95 | In store only |
| K-9 Ember plushie (Dalmatian) | $9.95 | In store only |
| K-9 Echo plushie (German Shepherd) | $9.95 | In store only |
Prices are before tax. The plushies go on sale October 28, 2026 at participating U.S. restaurants, and they’re only around while supplies last. Firehouse calls them limited edition and hasn’t said how many each store gets.
Meet The Real Dogs Behind The K-9 Crew
Each plushie is modeled on a real dog that works in public safety.
K-9 Stone (Golden Retriever)
Stone is a search-and-rescue dog. Firehouse says he has responded to major disasters around the country, including the Surfside condominium collapse in Florida.
K-9 Ember (Dalmatian)
Ember works with the Sevierville Fire Department in Tennessee as a station ambassador and helps teach fire safety in the community.
K-9 Echo (German Shepherd)
Echo joined the Sartell Police Department in Minnesota in 2023, and he got there because of a Firehouse Subs Public Safety Foundation grant. The department hadn’t had a K-9 unit in years. St. Cloud Live reported the grant at $16,620, which covered the dog, training and supplies. Echo tracks missing people and detects threats, and the Foundation’s own story on Echo follows him and his handler on the job.
How To Buy A K-9 Crew Plushie
- Go in person. The plushies are sold in restaurants only.
- Not in the app. Firehouse says they aren’t available on Firehouse Rewards digital orders.
- Not on delivery apps. DoorDash, Uber Eats and other third-party apps won’t have them.
- Go early. It’s while supplies last, and not every location is taking part.
If you want to check whether your store is participating, call ahead. The firehouse subs app is still handy for finding the closest location and its phone number.
Where The Money Goes
Firehouse says 100% of net profits from the plushies go to the Firehouse Subs Public Safety Foundation. The fine print puts that at $6.16 from every $9.95 plushie, not counting tax. That’s about 62% of the price.
The Foundation started in 2005 and has given more than $112 million in equipment and resources to first responders and public safety groups in all 50 states and Puerto Rico. Grants like the one that brought Echo to Sartell are exactly what it pays for. Our guide to firehouse subs grants explains how departments apply.
The Hook & Ladder Fundraiser On October 28
Firehouse is running a second fundraiser on the same day. On October 28, 2026 only, 100% of the price of every Hook & Ladder sub (before tax) goes to the Foundation.
| Order Type | Counts For The Fundraiser? |
|---|---|
| Hook & Ladder sub in the restaurant | Yes |
| Hook & Ladder sub in the Firehouse app | Yes |
| Hook & Ladder sub ordered online | Yes |
| Combos | No |
| Upsizes and add-ons | No |
| Catering | No |
| Third-party delivery | No |
So order the sub on its own if you want the full price to count. The Hook & Ladder is smoked turkey breast and Virginia honey ham with Monterey Jack, served Fully Involved. Our hook and ladder sub page covers its price and calories.
Are The Plushies Sold In Canada?
The U.S. release only covers U.S. restaurants. A separate Canadian announcement describes the same three pups at participating Canadian restaurants for $9.95 plus tax, also from October 28, with proceeds going to the Firehouse Subs Public Safety Foundation of Canada. We couldn’t open the full Canadian release, so check with your local store. Here’s our firehouse subs canada menu if you’re north of the border.
FAQs- Frequently Asked Questions
How much are the Firehouse Subs K-9 plushies?
Each K-9 Crew plushie costs $9.95 before tax.
When do the Firehouse Subs K-9 Crew plushies come out?
They go on sale Wednesday, October 28, 2026, at participating U.S. restaurants while supplies last.
Can I buy the K-9 plushies in the Firehouse app or on DoorDash?
No. Firehouse says they are sold in restaurants only and are not available on Firehouse Rewards digital orders or third-party delivery apps.
What are the names of the K-9 Crew plushies?
Stone, a Golden Retriever search-and-rescue dog; Ember, a Dalmatian from the Sevierville Fire Department in Tennessee; and Echo, a German Shepherd from the Sartell Police Department in Minnesota.
How much of the plushie price goes to charity?
100% of net profits go to the Firehouse Subs Public Safety Foundation, which Firehouse says is $6.16 per plushie, not counting tax.
What is the Firehouse Subs Hook & Ladder fundraiser?
On October 28, 2026, 100% of the price of every Hook & Ladder sub, before tax, goes to the Public Safety Foundation. In-restaurant, app and online orders count. Combos, upsizes, add-ons, catering and third-party delivery do not.
Is Firehouse Subs giving free subs to first responders this year?
The October 2026 announcement doesn’t mention a free sub deal for first responders. Ask your local store, since some locations run their own offers.
Conclusion
The K-9 Crew plushies are a cheap, easy way to give back: $9.95, with $6.16 of it going straight to the Foundation that buys gear and dogs for first responders. Get to your store on October 28 before they sell out, and grab a Hook & Ladder on its own while you’re there so the whole price counts.
Details checked on 2026-10-24 from Firehouse Subs’ October 21, 2026 announcement. Participation and stock vary by location. This site is not affiliated with Firehouse Subs.